Why Aren’t You Using Freebies to Get More Customers?

| Total Words: 410

Don’t you just love a freebie? I know I do.

I’ve been in two situations recently as a customer, when I received an unexpected freebie. After ordering my usual bagel and coffee at the Bagel Bar,
the girl behind counter offered me a free bottle of mineral water. I was about to ask for a glass of water anyway, so this came as a welcome surprise.

A few days later found me buying a steak at the meat counter in my local supermarket. I was having a chat with the guy behind the counter about the fact that there didn’t seem to be too much meat for so much money.

He obviously took pity on my miserable face when he said – “Tell you what sir, why don’t you have this other steak for the same price” and he slapped another one on top!

So what’s the customer service lesson here? The lesson is that most customers, love a freebie and if they receive one from a supplier it builds a positive
relationship.

As customers, we’re more likely to return and do business with people who give us freebies and we’re more likely to tell other people about our positive experience.

I once read a...

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