When people are asked to think of less than successful salesman, one of the unpleasant characteristics that springs to mind is them being pushy or aggressive.
The usual memory is of looking for a new car or used car! We have all had experiences when the salesman hasnt stopped talking and you sense yourself being pushed to say yes. You find yourself signing on the dotted line!
Too many business owners, when presenting their sales pitch dont think about whether their style could be perceived as pushy or aggressive, and dont realise what they could be losing. In this article we are going to look at exactly what being pushy or aggressive looks like and how it can damage building long term relationships (which is what selling should be about).
Being pushy, whether intentionally or unintentionally, can be the ruin of a salesperson. Luckily we are all individuals, so we have a different pain threshold where pushy salesmen are concerned; some people will shrug it off, others will feel intimidated. But what defines pushy?
To push something is the act of exerting force on one object in order to move it from one place to another. When you push an object, its...
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