Web conferencing is still a young technology. Initial effort with web conferencing just started late 1990s and is still in the process of improvement and development. Although the technology is still young, businesses and companies are seeing the potential in web conferencing.
Companies are seeing web conferencing as a way to cut down expenses for their employees travel. Instead of sending employees to other locations, employees are now hosting web conferences with clients or with colleagues for collaborations. Also employees get to avoid travel stress as an effect of travel delays, traffic congestion and other travel issues.
According to Diane Dannenfeldt (author of How to Host a Web Conference); Desire2Learn Inc., a developer of web-based learning systems based in Ontario used web conferencing to reduce the cost of pre-qualifying sales leads. Normally, it would take them two days and $800 to fly a salesperson to the West Coast for a one-hour meeting that could still result to a no-sale. With web conferencing, they were able to meet with the client and provide presentations about the product without spending money and time as they did before.