There is no question that the advent of the internet as an ecommerce hosting tool has transformed the real estate industry. The internet is a particularly well qualified platform for real estate presentation. Today’s large real estate websites will sort available properties by area and then present them with a combination of written information, photos and often video segments. Nationwide firms such as Coldwell Banker operate sites that act as national listing services.
A home buyer can now do his initial research seated in front of a computer terminal. The traditional approach of contacting an agent and having the agent arrange for home viewings that may or may not suit the client is no longer the first step. Today, the home buyer can select a range of houses suitable for viewing on the internet and then have a real estate agent arrange the home visits.
This new reality means that the agent is no longer the client’s first contact. For that reason, it is critical that active agents establish an internet presence. If a customer is clicking through homes and finds one of interest, it is important that the listing agent be “clickable” on the...
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