Why Do So Many Home Based Businesses Fail?

| Total Words: 546

Have you tried running your own home based business before? If you have, you are probably aware that a large percentage of home based businesses fail within a year’s time. For many entrepreneurs, it’s much sooner. At the same time, you probably know that the average successful home based business entrepreneur makes more money than the average employee. How do the successful entrepreneurs do it? Why are they the minority?

Well, the answer is quite simple. Each and every business model requires selling. Do you personally enjoy selling? If the answer is No, then you’re not alone. Just ask 20 people on any busy street if they enjoy sales. 18 or 19 will tell you No. The fact is, most people dislike the sales process. This is quite natural, and there is absolutely no reason to feel inadequate if you want to own your own home based business, but hate sales.

Now think about this: Apparently you do not dislike sales people. And you know why? Because you and I normally buy stuff. We buy lots of stuff. Each and every item that we purchase requires a sales transaction. Now if you recently purchased cable TV service, you had to interact with a professional...

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