Lately I’ve been hearing a lot of rumblings around the internet marketing community that say ezine advertising is dead and gone.
I have to tell you that ezine advertising is alive and well — and still one of the most effective and powerful forms of internet marketing available.
There are several reasons this is true but I’ll simply concentrate on three main points.
Today’s ezines and newsletters are permission-based which means subscribers want to receive these messages in their emailbox. Responsible publishers are proactive about giving subscribers total control over their subscription and working closely with their mailing service to ensure as close to 100 percent deliverability as possible. Ezines deliver because they have to do so or shut down.
The experts in internet marketing and search engine optimization offer wide ranging and diverse opinions about what the best marketing technique may be, but they all agree on one point — content is king on the internet. Content is attractive to search engines and visitors alike. It is content that makes a site sticky and successful. And content is one area where ezines and...
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