“Can you give me some feedback on my website?” a life coach named “Kevin” asked his e-zine subscribers. “I just revised my site – -finally!”
Naturally, I couldn’t resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity.
Kevin’s new site cried out for a re-makeover. He had paid a designer to get drop-down menus and a bit of flash. As a result, Kevin admitted, “I have no budget to pay a copywriter.”
Ouch.
After skimming a few pages of the site, I emailed Kevin. “Who is your target market? What do you offer? How are you unique?”
Kevin replied, “I asked for feedback. I don’t have time to answer a lot of questions. And everyone tells me the site looks professional.”
Okay. I can take a hint.
Sure, the site looks professional. But Kevin admits he’s in trouble. So far, he’s gotten nothing but compliments — no orders and no calls.
What can we learn from Kevin?
(1) Copywriters can save you money.
Often I (and other experienced copywriters)...
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