Why Internet Marketing Is Essential For A New Business Website
Marketing is the lifeblood of any business. Marketing builds awareness. Awareness lets potential customers find out about your product or service. Just as with a bricks and mortar business, marketing is essential in order to let people know your business offer exists.
Although the World Wide Web can be thought of as a media channel where prospects will see your copy day after day, the truth is that unless you attract those prospects to your website first then your efforts are in vain.
The term ‘World Wide Web’ should really have a fourth word, ‘Wilderness’, because that’s where any website begins and stays if no efforts are made to attract visitors.
Any business that builds a store, for example, must make efforts to attract custom in order to succeed. The very same principle applies online and just as in the offline world, the amount of benefits reaped is proportional to the amount of effort put in.
In order to maintain any kind of competitive advantage, sustained efforts must be made with a long term plan in mind.
Compared to traditional...
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