Why is a Salesperson like a Refrigerator?

| Total Words: 544

Let me ask, have you heard the joke about the light being on inside the fridge? Top sales professionals, like fridges, are always “on”.

Let me ask, have you heard the joke about the light being on inside the fridge? You know, where you were asked to open the door of the fridge and voila, the light was on. Now I know you know the light only comes on when you open the door. But the refrigerator is always on! It has to be to do its job.

Top sales professionals, like fridges, are always “on”. This is especially true for those who need to prospect to find new clients.

One individual I know worked many years as an electrician for a major U.S. automobile manufacturer. At the suggestion of a good friend, he decided to pursue a sales career in the financial services industry. This was a pretty major change in vocation; he went from dealing with watts and volts to handling peoples investment and insurance needs.

Was he a success? Well, in his first full year he shot up to becoming the top rep in North America for his company. To prove he was not a one hit wonder, he repeated this feat his second year, and yes, the third year too! To...

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