One thing that stops Americans from purchasing hybrid cars is the lack of options out there for them. For instance, some people just like to ride in certain models of cars, and when those models are absent from the market, people start to get upset. What the automotive industry needs to do is make sure that every consumer need is satisfied when it comes to hybrid cars. What should it do to satisfy every potential customer’s need? Just take a look at what people are buying. And hey, why isn’t there a hybrid pickup?
Half of the entire US vehicle market is based on sales of SUVs and pickups. That whole market is comprised of 16 million vehicles. And since pickup vehicles use tons of gas per year, it would be a great idea for pickup hybrids to flood the market. These types of hybrid cars would save pickup drivers tons of money on gas. The savings would make a great case for the hybrid car industry. Alone, those dollars saved would get people curious about hybrid cars. If people saw just how much money hybrid pickup drivers saved on gas, they might be led to rush and get a hybrid for themselves. The dollars saved would provide the perfect visual for potential...
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