What if every week you place a stationery order for you business? Pens, paper, staples and so on. And what if every week when that stationery order arrived you were only delivered 10% of what you’d paid for?
Wouldn’t you want to track down what was going on?
Well, the same principle applies to your website, even if you’re not directly selling online.
After all, what if the overall cost of your website is more than its worth to your business? Unless you’re measuring what is going on, it could be that week after week, you’re only being delivered 10% of the business that you’re paying for.
But I’m not online to make money, it’s just for general brand awareness
Surely if you just have a brochure site or an information site, you don’t need to worry about measuring? The site is just about letting people know you are there, right?
Wrong
For what is the ultimate point of generating that awareness? There is still an action attached to it somewhere – be it a phone call, an invitation to quote, a sale a year down the line. It’s the reason your business exists.
Whatever...
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