I want to ask you a very simple question: “Why do you have a website?”
While you’re thinking about a possible answer, consider these questions as well:
Why do you have a telephone number?
Why do you have a mailing address?
Why do you create brochures, flyers and newsletters?
See the trend?
The answer is simple: I have a website so people can learn more about my services and my company.
If no one could find your place of business, or even your telephone number, you will probably not be in business long.
The same is true with your website. It’s just sitting there. No one is finding it. No one is sending you inquiries, or sales requests, or signing up for your monthly newsletter.
Now, you may be getting some traffic from those who “know” your web address or have your business card handy, but since you can’t hand out your business cards to everyone, how are other customers going to find you?
Simple.
They are going to use a search engine, type in a word or two, click a button and find your website.
This is where search engine optimization (also referred to as...
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