Corporate entities are no longer confined in bricks and mortar. They are spreading their tentacles in the virtual world. Businesses are going online. They are building websites, allowing netizens to shop online, aggressively marketing their products on the net and harnessing the power of the Internet to build up leads for their products and services.
The corporate world has also become aware that only ‘Building a Site’ will not help in drawing prospective customers. Sites as well as brands have to be pushed aggressively, marketed properly and above all ensure that they are able to garner the attention of search engines. This has meant that an increasing number of corporate houses are looking out for trained Internet Marketing Professionals who are aware of the intricacies of search engine optimization.
But, finding such professionals is proving to be a daunting task for recruiters. This is because there are very few institutes offering SEO training and certification. Also, most of the available talent has not received proper training per se but are self-taught professionals. The above-mentioned facts are also supported by experts who state that the...
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