Why some people should lower their Google Adwords click through rates
Once you’ve started your Google AdWords campaign and chosen a great set of keywords, your ads may still need some work. No matter how relevant your keywords are, your campaign needs to woo your potential customers, not just freebie seekers.
This seems to be an area that most PPC marketers fall down on. With all this talk about click thru rate, people miss the bigger issue: the clicks are next to worthless if they dont convert to sales. In fact, they arent even worthless they lose you money. Return on investment is what matters, and everything else is subordinate to that, including (perhaps especially) how many people click on your ads.
So, how do we target buying customers and get rid of the click-hungry tire kickers? Well, there are several strategies I use, and taken together they ensure I get healthy returns on my clicks.
Firstly, pay very close attention to your keywords. By on large, the broader the keyword, the greater the chance of random non-buyers clicking on your ad and costing you money. For example, someone searching for Adwords might want to log into their...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
