Whats the purpose of your website?
When I ask potential clients this simple question, I always get similar answers: to sell products, to increase subscriptions, to generate leads, or to make money.
Of course, all these answers are right.
But, only partially. They are the result of what happens when your website does what its supposed to do.
The purpose of your website is to connect with the people youre supposed to serve.
Because the novelty of shopping online wore off a long time ago. There are now approximately 109 million websites in the world competing for the attention of Internet users. If your website doesnt connect with them, theres a website out there that will. And its that website that will succeed, and not yours.
Here are five things you need to know:
1. Its all about your customers.
Your website should revolve around your customers. That means everything about your site (design, navigation, content) is a well-thought-out sales process thats completely relevant to your visitors. So start by analyzing who they are and what motivates them to buy. And, no, that doesnt mean guesswork. It means...