Why We Fear To Sell And How You Can Overcome It
So, you have set up your business, got all your stationery printed, got the premises and office sorted and now you have to get out there and sell! Suddenly you break into a cold sweat but you persevere, pick up the phone or approach your first customer and it all goes horribly wrong! This really sets you up for the next one!
The fear of selling is something which most first time business owners suffer from. Selling is not something we are taught in school or shown by our parents (unless you are immersed in business from an earlier age!) and so the whole process is alien to us. In this article we are going to look at exactly why we have this fear of selling and what you can do to overcome it.
What Is Fear?
But first of all what is fear? One great definition I have heard is that fear stands for False Evidence Appearing Real. That really sums up what fear is our mind has gathered all this evidence to back up our inner doubts. This evidence is usually false but to our conscious mind it appears real and so translates into fear! At the end of the day, our fears are mainly...
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