A lot of website owners are content to buy PPC ads, run affiliate programs, and buy banners ads as their sole forms of advertising. They completely shun search engine optimization because they think that its too hard to keep up with and that the returns arent predictable.
Theres a major flaw in that style of thinking. Theyre missing out on large portion of potential customers by not being highly visible in the organic search engine listings.
I have a friend who uses Google everyday, he buys a lot of items, but he doesnt respond well to advertising, especially PPC advertising. Hes never clicked on a pay per click ad in his life. Hes highly skeptical of marketing, and will ignore it.
While hes probably the exception rather than the rule, there are a certain percentage of people who will ignore the ads no matter how good your ad copy is. You may be thinking that these people make bad customers anyway, but if we use my friend as an example, youd be wrong. Hes always buying himself new gadgets and toys.
However, reaching him as a customer is a lot trickier because traditional advertising methods simply arent going to work.
This is where...
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