Why You Want to Attend Your Software User Meeting

| Total Words: 845

You just received an invite from your software company for the Annual Client Software User Meeting. Which of the following will you do?

-> Jump for joy and immediately begin making arrangements to attend! You have been waiting for this great opportunity all year long and the excitement generated can hardly be contained!
-> Put the invitation aside. If you have nothing better to do you may go, or you may send someone else from your company that might benefit.
-> Toss it into the circular file without opening it. Those things are a complete waste of time. What could you possibly gain by attending? You throw it out every year.

There are many different perspectives when it comes to a client software user meeting. Some viewpoints are based upon favorable or non-favorable experiences at past meetings. Others are opinions based upon how the individual thinks the meeting will be. Last, you have a group that doesnt think there is any value in going to a software meeting because they are not technical people.

Why do people go to these meetings anyway? What is the profile of these user meeting attendees? Are they a technical bunch that...

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