Why Your Leads Aren’t Working – And What You Can Do About It Now
You placed ads all over Google, you bought leads by the thousands from a service, you even had a sales letter sent to a big opt-in list. Then you couldn’t believe it when nothing much happened.
Your site probably got a LOT of hits, but nobody bought anything. How could that happen?
Experts have been arguing over that one for years. If you had that experience, you’re not alone. Adsense, opt-in, and purchased leads often deliver poor results. Why? Most often the reason is these leads aren’t NEARLY as powerful as leads you build yourself.
Send out an article like this one, get people to read your good information, then come to you as warm leads — and you’ll have a HOT lead that WILL buy something. What’s the difference?
The prospect read your information, got to know and trust you, THEN came to you sales information. At this point, the prospect has created a mental bond with you and your ability to help them achieve their goal. This lead, gathered with YOUR lead building system, is FAR more prepared to buy than any other kind of...
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