Many excellent web designers know next to nothing of web marketing, and this can be a big problem. Marketing a site in search engines requires that the site be designed in a search engine compatible format. Many beautiful sites do not fare well in search engines at all simply because of the way they have been designed. Here are some things web designers should know about web marketing.
Beautiful sites with lots of graphics may look awesome, but are often so slow to download that web visitors, particularly on dial-up connections, will simply go elsewhere before the site even finishes downloading. Some search engines also may penalize sites for being to slow.
When designing a site, all of the file names of the site should be representative of what’s on each page. File names like page_1.html are not helpful in conveying what is on the page. Search engines look for sites that are relevant and that are clear about the information being provided. Descriptive, yet short names, like web_marketing_design.php tell not only search engines spiders what’s on a page, but humans as well.
Similar to file names,...