Its not easy to write a white paper. And reading them can also be quite a challenge!
Unfortunately, many white papers are difficult to digest and come across as though slightly nerdy-types, locked in research labs, prepared them with very little consideration for their readers.
So, if youre about to write your first white paper, here are a few golden rules to follow…
1. Get the Best Writer on board
Individuals with little writing experience are often delegated to write the white paper. In the IT industry, there is an assumption that the developer is best suited to write about the solution. Let’s be honest: writers write and programmers program. There are some individuals who have both skills, but these are hard to find.
In general, developers are not ideal for writing white papers – and neither is the Sales Manager. Developers will focus on the technical innards, while sales types will gust about its unique qualities. In doing so, both miss the mark.
You can save yourself a lot of stress by hiring an experienced writer who can look at your product or service and present it in an easy-to-understand manner. These...
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