Will Pay-Per-Play (PPP) Work?

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We have all heard of pay-per-click (PPC) and have seen it rise to become the primary form of online advertising in the space of only a few years. Most webmasters carry PPC ads on their sites these days, be it Google or any of the other PPC providers such as Yahoo or Miva. But how many people have heard of pay-per-play (PPP) and will it work?

As the name suggests, rather than getting paid for each ad-click, webmasters will get paid for each ad-play. A play consists of a five second ad each time a page is loaded that has the PPP code installed. It is a sound based ad that will be based around brand advertising rather than trying to sell a particular product. If the user stays on the page they will not continue to get ads, it is the just the single five second ad, unless they refresh the page.

The million dollar question though is, will PPP work? Sound can be really irritating for website visitors, especially when they are not expecting it. This in itself might deter some webmasters as it might scare their visitors away. On the other hand, it is only a five second ad and if enough websites adopt it, maybe it will become the norm and people will just get used to...

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