Pricing your products on eBay can really cut into your revenue unless you are careful. Most anything will sell on eBay and this is what makes it an attractive place to sell your products. The problem with eBay though is that there are so many sellers selling a lot of the same products that the prices are well below retail value. This can really cut into your profit margin and to make it worse, some companies will use eBay to try and sell a large quantity of products to try and make up for the profit loss.
eBay should really only be used to auction off any products that have set in your inventory for a long time. The supply curve on eBay is extremely high even for those products with a high demand. The best result for using eBay is to use it as a product search directory. This is a very cheap way to get new potential customers in your front door. Post your products that do not cost much or those that dont bring you a good return on investment. This will give you a sales template to get your potential customers to click a link to your website. Use your eBay sales page as a pitch page for your companys products and website.