How can women get their dream diamond engagement ring when it is the boyfriend making the purchase and wanting it to be a surprise? To find the answer you need to understand your mans thought process. After all, he is shopping for a diamond, the symbol of his love for you.
The man shopping for an engagement diamond has three primary shopping priorities:
1) They want to make a good investment
2) They want to make you happy
3) They fear disappointing you or worse yet, rejection
On all three points, men act out of fear of making a mistake. Their pride and desire to surprise their girlfriend typically prohibit them from asking the womans advice. As men so often do, they try to apply logic to what is a very emotional decision.
Most men attack diamond shopping the same as any other problem they face. They research the subject, gather all the facts (often in a spreadsheet), and then make a logical decision. They assume you will have the same priorities they have so they focus on what will be a good investment. They seek a high quality diamond fearing that anything less will as somehow imply some lower level of love.
The mans first...
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