Word Of Mouth Advertising: Dont Let It Turn Against You
Its long been known that there is no more powerful form of advertising than word of mouth. When people hear about a product or service or business from someone not paid to tell them about it, it means much more than anything you could possibly buy. But while word of mouth advertising is always happening, is it working for your company or against it? Here are some things you can do to make sure word of mouth doesnt wind up being your worst enemy.
The sad truth about people in general is that when people have a good experience with a business (or person, for that matter), they usually keep it to themselves. Unless the service is so over the top extraordinary that they simply need to tell others (or they just happen to be the type of people that like to share good newsa rare breed indeed), no one will ever hear from them about their experience. On the other hand, if someone is wronged by a company, they will climb Mt. Everest to make sure as many people as possible hear about it. If you dont believe this, go to any message board or consumer reporting website and read feedback on companies and products. Youll...
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