Write A Winning Business Plan-The Neatest Trick In The Book
Writing a business plan sounds really tough, and it can be. But there are a number of things the smart entrepreneur can do to make it easier.
For instance, justwhatkindofstuffyouthinkgetsreadlikethis? Imagine pages full of that, with virtually no margins, no paragraph breaks, no breathing room. Lenders, investors and angel investors are confronted with piles of business plans like that every day.
Take a breath. Then lure your reader into the plan with snappy headlines and easy to read formatting.
Do you know why the Wall Street Journal and USA Today use headlines? Because its the only way anyone will read a story. More to the point, its the only way anyone will buy their paper. (Mmmm, sounds like you may have something in common with newspapers.)
Take a look at your favorite newspaper. Those headlines tell a story. Sometimes they ooze with conspiracy, and once in a while they stand majestic. Note:
The War is Over
The Watergate Starts to Smell
Your business plan needs to do no less. The headlines and section heads need to draw the reader in, not...