You want to write better, more engaging articles and content right? You want to get your message across and you want your call to action.actioned right? I am no writing expert, but I can tell you one thing, the secret to writing better starts with one tiny word.. YOU!
Your readers (And maybe your potential clients/customers) read what you have written for a reason. They read because they want to gain something from it. THEY want to gain something. They are not interested in how YOU are this, that and the other. They want to find out how what you are writing can benefit THEM. People are greedy. Even when they are not trying to be. They are greedy at a subconscious Brain Sponge level.
How many times have you read an article or blog and stopped reading half way through? How many times have you thought Godthis person likes to talk about himself? And dont you just hate conversation when someone else always talks about themselves? READ ON!
ALWAYS FOCUS ON YOUR READER
When you are writing, and especially when you are writing to sell something, focus on your reader. They (Usually) dont care about how great your product is, they only care about how great it...
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