Writing a great story starts with writing a killer intro

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Writing a great story starts with writing a killer intro

The formal definition of an intro is a brief introductory passage. What is important is that you get the story right; it needs to encapsulate the essence or spirit of your overall point, try communicating through example. Capturing the essence is not enough; if nobody reads far enough to grasp the main point of the story then its purpose is lost.

If you are going to start writing, make sure it is a short intro. When readers see a headline they expect the writing below it to contain content which relates to that headline. There is only so much time a reader will spend with an intro about sports when the headline suggested the article was about vacations. Even if the intro, at its end, would have captured the essence of what the author was trying to say. Ask yourself; is it short enough that a reader is not losing his patience before the writing returns to the topic at hand?

The piece above contains an intro that is quite short. This kind of intro has the potential to work very well as long as the reader knows what they are reading. Readers know what the article is going to tell them in broad terms...

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