Anything being sent to a decision-maker should sell you, not just state facts. When conducting a job search, your cover letter and resume are in a pile for the decision-maker to review, one by one, along with a vast number of other documents submitted by other hopeful individuals. The odds that YOUR document is the very first ones on the pile are about a zillion to one! This means the decision-maker has probably read X number of cover letters (and resumes) before reaching your set of documents. With that in mind, I never recommend you start the cover letter with the sentence used in so many other letters:
“Pursuant to your recent advertisement in the New York Times for the position of Staff Accountant, I am enclosing my resume for your review.”
B-O-R-I-N-G!! Plus, the decision-maker probably just read this same (or very similar) sentence about five dozen times. Remember, you want to GRAB the decision-maker’s attention and SELL yourself to them.
Since the cover letter is designed to market you to potential employers, don’t state the obvious. If the cover letter does not create a sense of excitement and entice the reader, it is a...
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