A good news release consists of a short introduction. Journalists call this an intro. This should total perhaps no more than 25 words. Bear in mind that your text needs to answer the six salient questions: Who, What, Where, When, Why and How? Your intro will cover most but not necessarily all of them. Keep your article short and simple (Kiss). Remember, news is something new and unusual (see Galtung and Ruge, News Values in Wikipedia).
The second sentence or lock-in builds on the news in the intro. By paragraph three you will probably use the best or killer quote from the main source for your story. Always attribute a quote to somebody.
1. A news item should be in a readable font size, usually 12 point Arial or Times Roman and double-spaced.
2. The article should be given a unique keyword to identify it. This is called a catchline. For example, an article about a poisonous snake sent, undetected in the post, might be catchlined snake and each page of the news release then numbered Snake…1, Snake2 etc. This information is placed in the top right-hand corner of every page.
Do not use: 1. A subjects name, i.e. Blair, because, if they are famous,...
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