Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main Sales site Page when we are designing our basic site in step 5
The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasnt actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesnt fit the e-Book; its the other way around.
Now you can describe exactly what your e-Book will show to the potential customer. There are no restrictions on what you can write in the sales letter. When the sales letter is completed you can then incorporate all the ideas you have come up with into your e-Book
Your sales copy must do the following three things
Get the attention of the prospects
Communicate the benefits of the product
Persuade the prospects into the desired action
Remember the most important part of your page design is your actual sales copy. A fancy website and graphics help but the key is in the words used
Sales letter Structure...