Yet many small business owners are unsure about how to get the most out of their Yellow Pages advertising. is that business owners shell out more than 11 billion dollars every year on Yellow Pages advertising… Remember, effective Yellow Pages advertising design has only one objective: to bring you new business by generating phone calls. If you’ve got a local business, make no mistake about it: Done well, yellow pages advertising, while competitive and “tricky” … Place your business under the Yellow Page advertising spotlight and listen to your phone and cash register sing!
Remember, with Yellow Page advertising you are at a much different point in the sales process the close. Clever headlines can be extremely effective early on in the sales process, but statistically speaking, they don’t generate huge Yellow Page advertising response. He is also adamant on the importance of setting an advertising budget before talking with the Yellow Pages sales rep. In all reality, it’s just best to ignore any advice your Yellow Pages advertising sales rep might give you.
While the purchase of other advertising media can often...
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