Your Business Plan: 9 Places To Look For A Great Opening Line
There it is. That blank screen with the little blinking line. And everything sounds so mundane.
Jakes Bakery will serve the best cakes in the county. (Yawn.)
I researched the industry and found that it is fail-proof. (Yawn.)
We came together to form a really good business. (Yawn.)
Its kind of like, Hey, whats your sign? Everybody knows why everybody is here, but cant I come up with a better opening line?
Even the most prolific writers get blank screen-itis. To help you get back on your pizazzing path, here are some places to look for inspiration for your business plan.
1. Your competitors websites. Seriously. Somebody put a great deal of time and effort into those websites. What do the headlines say? Is there a neat turn of phrase that you can turn again into your business plan concept?
2. Industry ads. Who better to put on your side that Madison Avenue advertising executives? Real pros have been at work here. They have had to distill major ideas into a few lines, a few catchy phrases. Study your industry publications for jewels that you can pick off their...
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