Your Direct Response Strategy: With So Many Strategies, How Do You Choose The Best
Your direct mail strategy are you stuck trying to decide what strategies you are looking to implement?
Which direct response strategy pulls the best response? Is it a postcard? Self mailer? A Letter? The answer to that is not a simple one. It depends.
The success of your direct response strategy really depends on who you are mailing to, what your promise to them is, and when your mail is going out and what it is you mail. Here are a few things you need to be asking yourself to decide which direct response strategy is the one that you are going to want to go with for your next mailing
A letter? Is your offer going to reach your prospect from a person, by name? Does it need to be addressed to certain person by name? Is confidentiality or privacy of concern? Then it should be mailed in an envelope. The sales letter would be your best bet here.
How about a postcard? If your message is simple and short, then perhaps this may be your best direct mail strategy.
Should you use a self mailer? Are you looking to keep your mailing costs down? Try a self mailer. This...
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