Your Marketing Efforts Sink, Swim Or Soar Depending On How Well You Satisfy The
A few years ago I created a to-do list for my business (different from my to-do list for clients). Nearly every day I would add something to the list. Soon, I had over five pages of things to do — tasks I viewed as important enough to interrupt what I was doing so I could add them to my list.
Before long, every time I opened the document I got depressed. I was always adding to the list, but almost never crossing anything off.
Why? I discovered I had a number of well-worn excuses:
I don’t have enough time. The project seems too big. It won’t hurt to put it off a little longer. I feel no pressure to get it done. Maybe it isn’t important after all.
When I looked at the tasks I did complete, I assumed they would match my highest priorities. Right? Wrong!
I surprised myself to learn that priority had almost nothing to do with it. Instead, the major factor in my decision to complete these tasks was the “Big C” — Convenience.
I could finish them quickly and easily. I could complete them in one sitting. And I felt...