Did you know that second only to your blog, the media room should be the most updated page on your website? When was the last time you updated your media room? For most of us, it’s probably been a while. We tend to put up media rooms and then forget about them. But more and more, a good, informative media room should be consistently updated.
We’ve found through research, reading, and our own experiences that often it’s not just the media that visits this page, that’s why the term “media room” is a bit misleading. It’s actually a great place to inform, entertain, and educate your reader on you, your books, your message or product, and the things you’ve been up to, and often it’s the first place a prospective buyer will go to for more information on you and your work.
In order to compete in the digital age, more and more authors are turning to their media rooms to attract readers to their book. Why? Well it’s a great one-stop-shop place to get all the latest data on your books, new editions, new products and new speaking events (should you decide to list them).
The old way of doing media rooms was to...
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