Your Site, His Marketing: How Advertising Works On A Blog
Web logs or blogs, began as someones online journal, a way to express opinions and thoughts and communicate with others on a more personal level. It became such a successful platform that it wasnt long until marketers, online business owners and professionals took note of its potential. These days, blogs are used for marketing, putting out news, sharing information, building a business network, teaching, etc. It also doesnt hurt that once in a while, you get to use your blog to make money as well through ad placements. So how does advertising work on a blog?
Popularity means income Its a sad fact and rather prejudiced against blogs that are just starting out but to make advertising work on a blog, that blog has to have enough traffic. Without sufficient traffic, the ads found on that blog will just not find an audience and therefore will not earn.
Now to build traffic, your blog has to have a strong niche and targeted content. Finding a niche for your blog can be tricky, especially if the topic youre offering is obscure and not that easily relatable in terms of advertising. Tricky, of course but not...
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