I see it happening all the time… websites with no physical mailing address. It’s as if they don’t exist anywhere but in the scary world of cyberspace. I say scary because that’s exactly what a high percentage of the web browsing population thinks of the Internet. When these people are looking to purchase a product and don’t see a physical address, they get scared, and very likely abandon the purchase. And don’t think that a typical email address for your contact information cuts it. People want a physical location.
So, what do you do? Simple. Use a physical mailing address as a contact option in your ‘Contact Us’ page and/or website order form. However, if you’re a website owner that operates from your home, don’t go and attach your home address to your website just yet, you might want to think about your mailing options.
Deciding where to have your business mail sent is not as straightforward as you might think. There are a few factors that you have to take into consideration quantity of mail received, length of time at location, convenience, and of course, cost. The good news is that you have several...
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