The Marketing Ability of Greeting Cards

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Its Fathers Day, Valentines or your friends birthday. Whatever the occasion is sending them greeting cards is one way of letting them know that you remember them. But aside from being used for personal purposes, greeting cards can also be used in business as a marketing strategy.

Being a good boss and business owner does not merely mean providing good compensation to your employees, being in good relationship with your customers and getting a lot of profits. It also means being able to get in touch with them during simple occasions. So lets say its the birthday of one of your employees or a customers wedding day, sending them greeting cards is one way of letting them know that they are important and that their loyalty and support are always remembered.

Here are a few things to consider when making your own greeting cards. First, as much as possible handwrite your message and sign your name under it. This way the recipient would feel more valued and appreciated. Second, send the card when the customer least expect like. Sending it during widely celebrated occasions such as Christmas can make the recipient to overlook it. Instead, send it during their birthday or...

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