Rule #1: Don’t sell something people can easily buy at the local supermarket!
Or mall, or hardware store, or electronics shop, or sports store, etc. etc.
Why would people go online to buy something they can easily get on their regular weekly shopping trip?
Unless you can offer something truly unique — such as a lower price or a hard-to-find product — you’ll find it tough to compete with the convenience and the lack of shipping costs those offline alternatives offer.
Rule #2: Don’t sell a “time-sensitive” product!
If you try to sell something people need RIGHT AWAY, you’re going to have a hard time convincing them to wait a few days for it to be shipped to them.
For example, if you do proper keyword research you’ll see that thousands of people do searches every month on the keyword, “cure sore throat fast.”
But here’s the challenge: If someone wants to cure a sore throat fast, do you think they’re going to wait for you to ship a herbal remedy? No! They’re looking for immediate results. And once their cold has gone, their desire to buy any kind of...
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