Everybody says it. Get a personal introduction and youll fare much better.
So, what? I walk up to this guy when hes at lunch and introduce myself, noting that Id like $850,000 for my new business? No, I dont think so.
There are, actually, much better ways of getting that personal introduction, such as:
1.Via Rejections
Yes, rejections do have a rosy side. Every time a lender or investor rejects your business plan, call and ask who they recommend as a good prospect.
Then, contact the person/company that is recommended, noting, Jan Snicker at Big Oldie Bank suggested I contact you.
Voila! Theres your personal introduction.
2.Via Research
Use your research to identify something common between you and the lender/investor. Perhaps your neighbor went to the same college he did. Perhaps your kids are both into ice hockey.
Use that commonality to get your personal approach.
For example, you discover that he is a Scout leader, just as you were. So start out, Being a Scout leader taught me the importance of teaching leadership skills to my team.
Before you know it, you and he are good buddies.
3.Via a...