In business, every contact with your customer is an opportunity for expanding and growing the relationship. A phone call is nice but sending a business greeting card means that effort and consideration was put into the relationship. A greeting card can be sent as a reminder for an event,...
Never underestimate the value of the proper lighting of your trade show exhibit.
Creative lighting for your trade show booth is sure to lure more visitors. On the other hand, a poorly lit exhibit detracts from the trade show exhibit space and can leave it largely ignored. Your trade...
Wouldnt it be great if every prospective customer you had came right out and said, Heres what is most important to my company; and heres what I need your product to do for me? That would definitely increase your closing ratio.
Usually, however, discovering a customers hot buttons is not...
If you operate a small or mid-sized business, marketing is the fastest way to grow it by multiples. Done properly, it can empower any business to dominate their market space. Bar none!
If you agree, but dont have the time or expertise to pull it off on your own, you might consider hiring...
How To Handle The Top 10 SME Sales Objections – Part I
A Sale is considered closed when the buyer and seller reach agreement on terms for the buyer to take ownership of a product or service. To get to this stage, the seller normally has to close the sale, by asking the buyer for...
Theater is theater, but when it comes to trade shows, business theater is high drama.
By injecting the theatrical into your companys presence at a trade show or industry convention, you are gaining added value to your trade show exhibit appearance.
It takes a special skill for...
The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you dont have to pay so much to make yourself a good list of loyal followers. Having a satisfied web...
The 19th century was the year of trade catalogs. This era saw a revolution in the business and industrial history as reflected in these trade catalogs. The Industrial Revolution evident in this century was a major force in the modernization of the business industry. Aside from new methods of...
Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic....
Many people will tell you that to get your web site noticed you need to ‘optimize’ your site for the search engines. You are then led up a path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as you...
As an Internet marketer, it is vitally important to know how well your advertising campaigns are doing. Advertising campaigns cost a lot of time and money, and campaigns that are not doing well need to either be changed or scraped. When using autoresponders for purposes of Internet marketing,...
Ticket design is often overlooked. Event planners and organizers plan how many tickets they will need for a given event and how to distribute those tickets, but stop short of putting much thought into the ticket design itself. From a branding perspective this is a lost opportunity. Branding...