Personality assessments can help you hire effectively, manage employees better and deal with difficult people. To help you screen personality tests and testing companies, this nine-point checklist from the book Cracking the Personality Code can help you review assessment tools and...
Advertising is one the most important part of an overall promotional strategy. With the continuing increase in competition in the market today, advertising has become inevitable. But have you ever asked yourself how many of us are unreached by advertising? When you walk the street, to the right...
Starting a franchise can be a really profitable venture and a decision you will be glad you made. However, starting a franchise can be disastrous as well if you do not know exactly what you are getting into beforehand. So, if you want to start a franchise then do some research to find out all of...
What Is Buzzworthiness? How Do We Create A Marketing Buzz?
What pops into your mind when you hear the word buzzworthy or even just buzz?
Well for starters, when I hear the word buzz on its own, I think of bees swarming around a hive full of honey. If I think a little further I get...
The term niche marketing means different things to different people.Generally it is known to mean the developing of websites in sub mainstream market segments to profit from selling products, generating advertising revenue or other forms of website monetization.
Niche marketing is...
So you want to increase your Adsense income? Log into your Adsense account, and look at your last month’s stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key...
It’s true! Ask any delegate whether they got their joining instructions and they’ll look at you blankly. If you explain that we sent you a letter describing the event and how to get here; a small glimmer of light starts to burn. This piece of event jargon is one of the few technical...
Unless you’ve been living under an Internet rock, you’ve probably heard the buzz about Niche Marketing. Right now it’s the hottest marketing topic online.
Is it a new concept?
Well on the Internet maybe, but if like me, you’ve been involved in direct...
How many times have we heard the saying we learn from our mistakes. I have to agree with this saying, and also that the lessons we learn hardest we learn best! I have learned a lot from my mistakes, sadly (for me) most of them were made before the Internet existed as the fantastic networking...
No Win No Fee Claim Solicitor – Benefits Of Appointing One?
If you were not already aware of it, the world of personal injury is awash with a new buzz-phrase: the no win no fee claim. However, what is no win no fee and more importantly, what are the benefits of appointing a no win...
Maybe you are contemplating of a barrage of advertisements on television, billboards, magazines and practically everywhere. Nonetheless, the solution can be as simple as publishing newsletters.
It may sound a little awkward to you. But the blatant fact is that businessmen and marketing...
For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. From a marketing standpoint though, do you realize the value of radio advertising? While many say that your...