In the average sales organization, successful sales reps get promoted to managers. These “new” sales managers are suddenly tasked with leadership and training. In these situations, there is one common liability. The salesperson’s biggest strength now becomes the sales...
The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you...
Circular Logic Compensation Plans That Make Your Head Spin
At the time of this writing, Multi-Level Marketing is more than 50 years old. Its truly amazing that such a ludicrous business model has survived, and even experienced incredible growth, over such a great length of...
Every long journey must face its consequential end – and so it is with the career of reporter. The journalistic odyssey of every reporter must eventually reach the end point… the last report from the field. The long years of tedious work in covering beats, going to different places,...
You have started a home based business, and you want to make it grow. However, your time is being spent on maintaining your business, and you just are not sure how much time you can devote to building home based business leads. There are a number of companies that can research home based...
Chronicles of a Marketing Expert Blogs, RSS, and Podcasting
Okay, so youre a marketing expert but you havent yet embraced emerging technologies like blogs, RSS feeds, or podcasts. If you think these technologies are a passing fad, then think again. Today, major businesses and a...
Marketing is the term given to all the different activities intended to make and attract a profitable demand for a product. This involves: identifying consumer needs and wishes in order to develop the product, setting the price, deciding on the place to sell the product and deciding on how best...
Now that everyone is going virtual, you can too. Many small businesses and entrepreneurs are having a hard time keeping up with the high cost of having a full-time employee. You can now reduce your cost as well as your work overflow, by hiring a Virtual Assistant. Virtual assistants are...
Catalogs generally range from small pamphlets to large bound books that contain hundreds of pages. By and large, catalogs consist of images or photos, the description of the products and their prices. If you are new to the catalog printing process there are several things you need to consider....
How many free autoresponders have you tried? Really how many? And how many emails did you get through using them? How do you know? How many people opened your followup message?
My point here is that if you have no clue for the answers above you probably are not operating a followup...
Let’s face it, everybody has exhibited at a tradeshow and at the end of the show said, “I’ll never do this show again”. With the proliferation of trade shows these days, which show do you choose? Well, first of all you don’t just choose one show and let that be your...
Do you want to get a promotion and make a lot more money? Do you want to be recognized for your hard work? Do you want to keep your job and not be downsized? In fact, do you want to know the secret to be Upsized? The most important skill you will ever learn is how to study and understand Office...