Looking for inspiration for your next marketing communication? Try the childrens bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.
The reason why his...
If you were trying to become a professional baseball player, you would probably spend much of your time working out at the gym, at batting practice and at your position as much as you could, well gambling requires the same dedication and practice if you want to be the best.
The first...
22 Questions to Ask Before You Write a Single Word
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web.
You need to get inside peoples...
One of the most important things to remember when playing in a land based casino is that the layout of the casino is designed to pull you into the games with the worst player odds. To help pull you further into the casino the casinos will usually use the bells and whistles of slot machines, and...
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While theres no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive...
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been...
How To Improve Your Lousy Writing Skills In The Workplace
If theres one important reason why you need to write effectively in the workplace, it is this: the quality of your writing imprints a lasting impression on the reader. This reader may be your boss, a client, or a person who is...
Anyone whos ever tried marketing IT products or services knows that its a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid...
It is worth taking the time to make your site more search engine friendly, because it will bring you profit and appropriate exposure. Here are some simple advices on building successful web site for your online business.
How to build search engine friendly website? You can find plenty...
How to Have a Great Time Gambling without Losing Your Money
Gambling in a casino or online casino is supposed to be for fun, but for many people the casino is the place where some machine eats all their money, and they are broke after the first hour and have to go to the ATM to get more...
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by...
How to get your husband to cancel his weekly poker game
Over the past few years it always bothered me that my husband would go play poker with his friends every Friday night. Whenever I complained that it would be nice to spend time with my husband on Friday, he just complains that this...