What’s so cool about interactive TV? It puts you in (almost) total control of your viewing experience. You can the change camera angles on sports events, games and order food. In its broadest sense – promoted by the interactive industry – interactive TV is anything that allows consumers to have more control over their televisions such as video on demand to watch your favorite movies whenever you want.
Lean Back & Relax – Interactive TV
You sit at your computer all day that gives you a stiff neck. Interactive TV is a “lean back” or should we say “lay back” and relax viewing experience. Ever wonder what makes Interactive television work? Software, what else? The interactive elements are controlled by the set-top box on your TV set for Interactive capabilities like T-commerce, tickers, overlays, games, email, news, etc.
Clouds in my coffee – Interactive TV
While Interactive TV has the potential as a staple in the offerings of cable TV operators, there are some hurdles to overcome on the way to Interactive TV heaven. For example, interoperability is major issue related the set-top boxes on...
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