Think of the last really memorable talk or presentation that you attended. Now, was that easy to do, or did you really have to rack your brains to remember one? Sadly, too many presentations are easy to forget. And that’s a big problem because the only reason the presenter gave the talk was to communicate something to you.
However, there are four basic things that you can do to ensure that your verbal messages are understood – and remembered – time and time again.
Although somewhat obvious and deceptively simple, these are:
Understand the purpose of the presentation
Keep the message clear and concise
Be prepared
Be vivid when delivering the message
Understand what you want to achieve:
Before you start working on your talk or presentation, it’s essential that you really understand what you want to say, who you want to tell and why they might want to listen. To do this, ask yourself: Who? What? How? When? Where? Why?
Who are you speaking to? What are their interests, beliefs and values? What do they share in common with others; how are they unique?
What message do you wish to convey? One...
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