Hallmark Hops Aboard ‘The Polar Express’

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“The Polar Express,” Chris Van Allsburg’s beloved children’s book, published by Houghton Mifflin, captures the pure spirit of the holiday season. It is a time of wonder, of enchanting discovery, of boundless fascination.

The inspirational tale will become even larger than life with the theatrical release of “The Polar Express.” The movie, from Warner Bros. Pictures, stars the Academy Award-winning team of Tom Hanks and director Robert Zemeckis. And now, fans of “The Polar Express” can take home a little bit of the story’s magic with exclusive gifts from Hallmark Gold Crown stores.

“‘The Polar Express’ is such a classic Christmas story, it seemed appropriate that Hallmark Gold Crown stores, a traditional holiday destination, serve as ‘The Polar Express’ headquarters,” said Greg Raymond, vice president of license acquisitions at Hallmark. “The one-of-a-kind Hallmark collection truly brings the classic story to life.”

In the movie, a young boy who wants to believe in Santa, no matter what the doubters say, is given an unexpected train ride to the North Pole....

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