Today I would like to discuss with you this simple question – is it optional for you to be involved in some sort of online business or is it a modern life necessity?

Let’s see… Are you a multi-millionaire? Are you a business executive or well paid professional –...

Database marketing is an important field. It allows a business to take advantage of names of individuals who may be interested in their products. These databases of people are often some of the best potential customers out there because they have already made purchases or shown interest in the...

I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can’t Do For You. We’ll start with the positive.

Over the years, I’ve had dealings with some business owners who have a rather skewed...

Is A Marketing Plan The Same Thing As A Communications Plan?

How does a marketing plan relate to an organization’s communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single...

People often ask me how I managed to get a major newspaper like The New York Times to write my story. My response is, “Nineteen years of growing a successful business.” You have to lay the groundwork before you can expect national media attention. The heavy hitters won’t call...

Market research is a crucial starting point for any business, but its especially important for online businesses that seek to target a particular niche market. The equation is pretty simple: if the interest in your product is low, you wont make enough sales to keep afloat. The key to online...

When you are planning for your next trade show exhibit you should look back to when you were only browsing the many different booths, exhibits, and displays. Remember what type of exhibits got your attention. Your presentation should also draw the crowd.

Before you just rush out...

There are so many formats of direct mails that one may choose from but the question is which among these will provide you with the best results? Here in Rush Postcard Printing we have been able to guide hundreds of clients in growing their business by means of full color postcards. Just what...

When it comes to displaying items at a trade show, you have many options from banner stands, literature stands and pop-up displays. You may choose to use more than one type of trade show display unit since each one can be used together to give a more full effect and useful information....

The brochures in particular are somewhat one of the most vital promotional tools used at present. Commonly they can be seen on table tops, rack cards or are sometimes distributed to customers. They are significantly used as great promotional campaign materials for your business whether it is for...

Say two women are walking down the street and suddenly they see Tom Cruise and Katie Holmes walking towards them. Chances are good that the two women would likely look at the couple longer than they would look at any other person in the area not just because they are famous but also because they...

Trade show booths come in an array of styles and designs that will show off your products, your services or your company in an unforgettable manner that offers a unique appeal, which is intelligent, chic and contemporary. Most trade show booths are very easy to assemble and transport to make...