(Note to reader: This is the actual story as created and told by Glenn Harrington of the Harrington Newsletter Company. Other renditions of this story are in circulation, especially in Western Canada. This is the original.)
Lynne and Dave are two successful retail investment advisors,...
There are several things a person can do to become successful in network marketing, but none compare to the benefits you will receive from MLM recruiting. A majority of your time should be spent on recruiting and building your business because in the end, everyone wants to be rich. The further...
Theres More to Marketing ROI (Return On Investment) than Meets the Eye
All too often people look at marketing ROI in terms of response rate: in other words, I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible. This is wrong think.
When it comes to...
Let me ask you a question, how many ways do you think are available to you right now to grow your business? Do you think its over 50, over 100 or over 1,000? Well let me surprise you by saying in any business or industry around the world there are only 3 ways to grow a business!
Thats...
Raise price, frequency of purchase, quantity of purchase!
To make your business prosper and grow, it is necessary to understand the principles on which your business growth will be based. Raising prices, frequency of purchase and quantity of purchase are critical to your business survival...
Most businesses invest in marketing and advertising each month but overlook another vital investment that they are already making. That investment is their employees. I’ve said before that your employees can make or break your company, and recently I ran into a very poinient example of...
Postcards can be more than just a note of wish you were here. It can be more functional and can carry on a great mission
Postcards can mean big things. But how are we to realize it when we dwell and we believe that the traditional way of doing it is the last viable recourse? What if that...
Below are some tips to help you optimize your pages to make them more Adsense-friendly. Note that these tips deal with ad delivery rather than ad formatting or placement. While ad formatting and placement may affect ad click-through rates, they have nothing to do with the delivery of relevant...
Is there ever a wrong time to try to get free publicity for your company, product, or service?
Oh, yeah.
The “wrong” time isn’t just about bad days of the week, like Monday morning, or bad times of the year, like Christmas Eve.
The wrong time I’m...
Wow, pretty grandiose title. But this is one area where understatement just wont do. If more companies understood this one concept, their marketing would actually stand a chance of doing its job.
Before we get to this big idea, though, let me define what the job of marketing actually...
1. It wont get tossed out with the rest of the junk mail.
2. It builds a genuine bond with the recipient.
3. Its personal, a 1:1 marketing touch, and customized.
4. It costs less than 40 cents.
5. It takes less than 10 minutes to do.
6. It requires no expensive...
Oftentimes, businesses dont always need large quantity of printing needs. There are times when they only need a hundred or even less. When the need for little yet fast printed materials arises, business owners are often confronted with financial problems. This is because in the business world,...